Viceroy has the smoothest taste of all, March 1957, says Don Carter

Facts about Cigarette Smoking, Viceroy June 1955

What makes Viceroy the right one? 1966 Viceroy cigarettes

The man who thinks for himself, a thinking man's filter, November 1958

Viceroy's got the deep-weave filter and the taste's that right, March 1964

Light One ! Discover - Viceroy gives you more, April 1958, Golfer Cary Middlecoff

Viceroy gives you twice as many filters, 1956

What Have Viceroys got that other filter tip cigarettes haven't got? 20,000 filters 1954

Never misses, never quits, Viceroy Cigarettes, September 1969

The Man who thinks for himself, Viceroy, May 1959

Get a taste of what it's all about, Viceroy Cigarettes, November 1973

Viceroy Men are men of the world, June 1964 (William Franklyn in DJ)

Viceroy Men are Men of the World, modelled by William Franklin, 1963

They wont settle for less, Viceroy cigarettes, 1970 December

They won't settle for less, Viceroy cigarettes 1971

Man who thinks for himself, the Writer 1959, Viceroy cigarettes

The Man who thinks for himself - Viceroy cigarettes and the Rocket Engineer (2) 1958

The Man who thinks for himself, Viceroy and the Rocket Engineer, 1958

The Man who thinks for himself, Viceroy cigarettes, the Yachtsman 1959

The Man who thinks for himself, the astronomer 1959