TUTORIAL: There's a big problem here with your brand character. Monocles are on the way out, and lorgnettes never really cut it. The cheerful smile is not, shall we say, sufficiently masculine. Tight lips, Rosy cheeks. He is all fluttering doo-dads like some big girl. Good class of highlight on the leather boots, flickering round the folds, but barely consistent with highlights elsewhere. Tight trousers are one thing, but striding about in skintight trousers another.
We shall see him in earlier ads in spectral form in men-only groups in the late afternoon. Knowing on which side he dresses does not help our understanding of the product. Nice try with the bottles, implying that light source beyond the white space with clear indication of a window (inside and outside at the same time!) . Avoid the Hibernian despite the product. Only in America does the Brigadoon bit work. The rest of us have other thoughts on Scottish attitudes to alcohol. ADVICE Explore more ways in which this brand character is offensive.
We shall see him in earlier ads in spectral form in men-only groups in the late afternoon. Knowing on which side he dresses does not help our understanding of the product. Nice try with the bottles, implying that light source beyond the white space with clear indication of a window (inside and outside at the same time!) . Avoid the Hibernian despite the product. Only in America does the Brigadoon bit work. The rest of us have other thoughts on Scottish attitudes to alcohol. ADVICE Explore more ways in which this brand character is offensive.
